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International Business Times UK
International Business Times UK
Adrienne Martinez

Levi's Sparks Buzz After Cleverly Trolling FIFA Over Covered World Cup Stadium Logo in Viral 'Nobody's Gonna Know' Moment

Levi Fifa World Cup Heinz Levi Stadium
FIFA's sponsorship rules required branding to be concealed, but the familiar silhouette remained unmistakable (Credit: Screenshot from Levi's/TikTok @levis)

A giant white tarp draped over the iconic Levi's logo at a FIFA World Cup stadium was meant to make the brand disappear. Instead, it sparked one of the tournament's most talked-about viral moments.

Under FIFA's strict 'clean venue' regulations, host venues must remove or conceal branding from companies that are not official World Cup sponsors. That requirement saw Levi's Stadium in Santa Clara, California, temporarily renamed 'San Francisco Bay Area Stadium', while the denim giant's famous logo was covered from public view.

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