It seems that barely a day goes by without more news on the advances of AI into just about every creative field. We have new AI models for image generation and video generation emerging on a weekly basis, but it seems we'll soon be seeing AI models of a different kind – fashion models rather than machine learning algorithms.
Levi's has just announced that it will begin to 'supplement' its use of real humans with hyper-realistic AI-generated models as soon as next year. Yes, soon models won't just look unrealistically perfect; they won't be real people at all (which means big changes for print adverts). But Levi's says its aim is the opposite of what you might think.
