
If traders wanted drama out of this year’s presidential election, they’re receiving no shortage of it. The latest example hails from Madison Square Garden in New York, which was host to a wildly controversial rally for former President Donald J. Trump. However, the underlying pugnaciousness has been nothing but gold for alternative video-sharing platform Rumble (RUM).
Essentially a conservative version of YouTube, Rumble offers a digital stage for voices that don’t particularly align with mainstream frameworks. It has benefited from strong grassroots sentiment as certain creators lash out against “cancel culture.” As well, the Trump campaign team has a special relationship with Rumble. Therefore, a second administration could do wonders for RUM stock.