Let the community work it out: Throwback to early internet days could fix social media's crisis of legitimacy

Content moderators like these workers make decisions about online communities based on company dictates. Ilana Panich-Linsman for The Washington Post via Getty Images

In the 2018 documentary “The Cleaners,” a young man in Manila, Philippines, explains his work as a content moderator: “We see the pictures on the screen. You then go through the pictures and delete those that don’t meet the guidelines. The daily quota of pictures is 25,000.” As he speaks, his mouse clicks, deleting offending images while allowing others to remain online.

The man in Manila is one of thousands of content moderators hired as contractors by social media platforms – 10,000 at Google alone. Content moderation on an industrial scale like this is part of the everyday experience for users of social media. Occasionally a post someone makes is removed, or a post someone thinks is offensive is allowed to go viral.