Humber Business Week has provided the perfect platform to mount a clear call for collaboration when it comes to championing the region, helping bring investment, jobs and people to the Energy Estuary.
With Bondholder organisation Future Humber launching its latest tool to help attract and retain talent, the importance of a single story - to be shared by many - was made as delegates leafed through the Your Move glossy brochure, also available online.
And a place marketing expert was brought back to his roots to explain why he thought it was vital to the large audience of business leaders and public sector representatives, rubbing shoulders in an area that has struggled to define itself and navigate towards any desired devolution.
