The phrase “Let’s go Brandon” has officially gone full circle. NASCAR driver Brandon Brown, the titular “Brandon” in everybody’s least favorite meme, announced Thursday that his car’s sponsor for the upcoming season will be LGBCoin, a cryptocurrency named after the “Let’s go Brandon” meme. It is all very dumb and exhausting, but here we are.
Real quick, let’s remember how we got here: The phrase “Let’s go Brandon” came to fruition after Brown won his first ever NASCAR race in October. During an interview after his victory, a crowd formed behind Brown and started chanting, “Fuck Joe Biden.” NBC reporter Kelli Stavast, mishearing the crowd (or trying to cover up the message, if you buy into the conservative conspiratorial origin story), told Brown the crowd was cheering “Let’s go Brandon.” Ever since then, conservatives who are too cowardly to say the word “fuck” out loud have used the “code” phrase and snickered over how clever and funny it is — even though literally everyone knows what you are saying and you can just say it! Just say “Fuck Joe Biden,” no one cares, it is fine to say.
