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Sports Illustrated
Sports Illustrated
Sport
Jimmy Traina

Let’s Be Honest About Media Coverage of Aaron Rodgers Trying to Bait Travis Kelce

1. Aaron Rodgers loves to mess with the media. He also craves attention. This is not news.

Aaron Rodgers also generates clicks and pageviews. So while the media likes to act outraged by some of the things Rodgers says, don’t be fooled—they love the content. So the game goes on and on and on.

Last week, during his weekly interview with Pat McAfee, Rodgers called Travis Kelce, “Mr. Pfizer” because Kelce currently stars in a Pfizer commercial. Naturally, the media had a field day with this. Then Kelce responded (because he was asked about Rodgers’s comments) and linked Rodgers to Johnson & Johnson since Woody Johnson owns the Jets, and the “story” kept going.

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