‘Let a thousand flowers bloom,’ Jensen Huang says. Demanding ROI from AI is like forcing a child to make a business plan for a hobby

huang (Credit: Caroline Brehman—AFP/Getty Images)

There’s a number haunting the artificial intelligence space: 95%. As in, 95% of generative AI pilots are failing, according to MIT’s influential, arguably overblown research study in August 2025. When Fortune’s Diane Brady spoke with PwC global chairman Mohamed Kande roughly six months later, in Davos, Switzerland, that number was stubbornly high: 56% of CEOs PwC surveyed were getting “nothing” from their AI adoption efforts.

The solution is peace, love, understanding, and good parenting skills, according to Nvidia CEO Jensen Huang. The $4 trillion market-cap man arrived at the Cisco AI Summit with a message that sounded less like Wall Street rigor and more like a blend of 1960s counterculture and modern parenting: “Let a thousand flowers bloom.”