When Apple chief executive Tim Cook visited No 10, he stopped to admire David Bailey’s portrait of Queen Elizabeth II. Jimmy McLoughlin, then Downing Street’s business director, gave him an impromptu tour and discovered along the way that Cook was also a fan of Netflix’s acclaimed royal drama The Crown.
Working under Theresa May, McLoughlin’s role was to help ensure that some of the world’s most influential business leaders had a productive relationship with the prime minister. Cook’s fascination with the Queen pointed to something broader: the value of British soft power, and the importance of the relationship between Westminster and the corporate world.
