Jay Leno received a special guest recently at his garage, Ford Motor Company's CEO Jim Farley. The Blue Oval's big boss came around to show Jay the company's most recent electric vehicle, the F-150 Lightning.
The first thing Jay wanted to know was how hard the F-150 Lightning was to sell to the bean counters at Ford and Farley admitted that it was tough convincing them that an electric full-size pickup truck was what the company needed.
Initially, the team were treating the project like a compliance vehicle that would have to sell in low numbers (20,000 vehicles was the initial target) because the company would lose money on every one of them. That is where Jim Farley stepped in, demanding a radically different approach.
