Humanity was inspired by a throng of bodies. Specifically, the mass of people queueing for Comiket, the longstanding comic and pop culture convention in Tokyo. As its director Yugo Nakamura explains over a video call from the city, he was intrigued by the “orderly manner” in which these people were milling about. “We have our soul and mind,” he says, “but it was almost like they were moving without thinking.” The challenge the designer set himself and his colleagues at the award-winning Japanese studio tha ltd. was to simulate this gently surging crowd, the ebb and flow of the collective.
