Everyone knows that sex sells.
Italian clothing retailer, Diesel knows this all too well - featuring thong-wearing blow-up dolls in a recent runway show.
So it's no surprise that the clothing brand has teamed up with one of the biggest names in sexual wellness at the moment, LELO.
The brand is already widely known for its innovative range of vibrators, this exclusive collaboration aims to merge the love of clothes and self-love - making pleasure mainstream.
The partnership sees special-edition launches of LELO’s two bestselling products, the SONA Cruise (£109) and the equally as exciting TOR 2 (£129).
The collection launched today (April 6) and is available exclusively at LELO and online at Diesel including selected flagship Diesel stores worldwide.
Luka Matutinović, CMO of LELO, said: “LELO is a pioneer and we are always happy to collaborate with like-minded brands – those that inspire and empower people to express their style.
For this reason, the collaboration with DIESEL came naturally as we found a partner that matches our philosophy. Our partnership with DIESEL showcases a union between fashion and sex-tech.”
Fashion and sex have been deeply intertwined for decades, with suggestive images often at the core of fashion campaigns because sex has been crucial in selling clothes at times.
Together the brands are boldly stating that fashion and sex go hand in hand.
When LELO launched its first products, they stood out because they didn’t look like sex toys, they looked like objects of art - elegant and beautiful.
Since the brand has become so widely known, one thing that continues is the gleaming reviews of their sex toys.
Speaking about the brand's SONA Cruise, one reviewer said: "I have never orgasmed like this before. I’m a huge fan of Lelo products and have a few different items."
Another person excitedly quipped: "love it to the moon and back, fantastic and soundless."
A delighted partner said: "Bought the Sona Cruise for my wife and we both have loved the toy."
