Influencers have become an integral part of social media, advertising and the entertainment world in general, and Latinos and Latin American influencers have made room for themselves among the world's most-famous.
Brands have been tapping into the creative talent of Latin American influencers at an increased pace. According to a recent study from Influencity, a digital marketing platform, digital advertising grew from $7.92 billion in 2020 to $34.7 billion in 2023 in Latin America.
