Key contract wins with major leisure brands have set a Grimsby swim products supplier up for a strong summer.
Splash About International has secured exclusive tie-ups with Center Parcs, Haven, Butlin's, Park Dean and Away Resorts, giving it a poolside presence in 85 per cent of its target market.
It comes three years after the multi-award winning company expanded into the niche retail arena, with the buy-out of Birmingham-based Swimrite Supplies. While Splash About has established a name in the infant market – thanks to the multi-award winning Happy Nappy innovation in watertight wear to avoid potential pool-closing infant accidents – Swimrite operated in the junior and adult spheres, with swim accessories stocked at pools and holiday parks.
