Newcastle United do not have to look too far for inspiration. Leicester City have long proved that, yes, it is possible to upset the established order.
Whether it is winning trophies, playing in Europe, building a state of the art training facility, bringing through promising youngsters or generally recruiting smartly, the Foxes have shown what can be done. Eddie Howe, himself, has admitted that the 2016 title winners are a 'great club to look at with how they've invested their money'.
However, this summer looks set to be opposite number Brendan Rodgers' most challenging window yet at the King Power Stadium and Leicester are the only Premier League club to fail to make a single signing to date. While Leicester's issues present a potential opportunity, in closing the gap on the Foxes, they also serve as a warning to Newcastle, whose owners also have to comply with the Premier League's profit and sustainability regulations.