LEGO, a Danish construction toy production company based in Denmark, is known for its interlocking toys. The company has collaborated with some of the biggest brands in the industry, from Star Wars to Harry Potter. However, did you know that in 2003, LEGO was once in debt to the tune of $800 million, losing $1 million each day and just weeks away from collapse? How did the company maintain its life and, at the same time, succeed to unimaginable levels? Let's find out!
Founded in 1932 by Ole Kirk Christiansen, LEGO was the 'IT' toy in the 90s, with every kid wanting a LEGO set and being obsessed with creating something with the renowned bricks. Thus, just like every other brand, LEGO expanded its territory to clothes, watches, TV shows, theme parks and whatnot.
