More than 250 companies were displaying their wares at the annual Toy Fair at Olympia, in London across three days last week, as the popular exhibition returned for its 69th edition.
First held in 1954 in Brighton, the yearly gathering of companies, both big and small, showing off their current and new stock of toys, games, models, puzzles, gadgets, books, and everything else that excite youngsters these days (as well as adults!), welcomed an influx of buyers, stockists, traders, media and marketing people, plus a few celebs and a horde of children’s characters, across three days in West Kensington.
From Lego to Bandai, from Funko to Revell, many big-name brands were present, as well as much smaller firms, while the 25 winners of this year’s Hero Toys were announced, with the emphasis firmly on nostalgia – think Lego, Care Bears and Sylvanian Families.
