Has any traditional toymaker adapted to the times as well as Lego? Sprawling builds are still a big part of the company’s output, but leveraging its iconic designs for film and video game projects has helped extend the brand’s reach. Collaborations with other brands that have a foothold in the general cultural consciousness contribute to Lego’s modern approach to its business — the latest of which involves Optimus Prime.
Lego Optimus Prime will be available on June 1 and will run you $169.99. Here are some specs on the forthcoming set:
