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The Guardian - UK
The Guardian - UK
Politics
Helen Russell in Billund, Denmark

Lego offers £100m to find innovations tackling ‘global childhood crisis’

A child plays during a Covid pandemic lockdown in Sri Lanka, October 2021.
A child plays during a Covid pandemic lockdown in Sri Lanka, October 2021. Photograph: Chamila Karunarathne/EPA

Lego is launching a £100m competition to find solutions that will make a positive impact on the lives of children in response to what the toymaker said was a “global early childhood emergency”.

The Lego Foundation – the non-profit arm that owns 25% of the Danish company – is offering the 900m Danish kroner (£100m or $140m) prize fund to help children “in crisis” and address the loss of access to services and support, accelerated by the pandemic.

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