The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.
Lego chief executive Niels Christiansen, a happy man after a strong period of growth that's seen revenues hit $10 billion, says that doing digital stuff alongside the core physical toy business is a no-brainer.
