The LEGO Group has unveiled its newest models in a two-hour live show, hosted by Vick Hope, Joel McHale and Melvin Odoom. In its session on ’90 years of play’, the LEGO Group kicked off its summer of 90th anniversary celebrations.
The session saw the launch of two unique heritage products in honour of the big occasion, each designed to evoke nostalgia. Taking center stage was the LEGO Lion Knights’ Castle that comes complete with a working drawbridge and portcullis, hidden passageways, dungeon escape routes and spinning waterwheels, as well as the LEGO Galaxy Explorer set.
As well as its new anniversary products, the company revealed ‘Make the World a Playground’, a summer-long campaign for its 90th anniversary, where kids and adults alike are invited to unleash their imagination and use their creativity to add even more play to our world.
