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The Guardian - UK
The Guardian - UK
World
Zoe Wood

Lego drops diversity terms from its annual sustainability report

A young girl holding a Lego mini doll
A Lego Store shopper holding a mini doll with a hidden disability, indicated by a sunflower lanyard. Photograph: Lego

Lego has cut diversity terminology from its annual sustainability report despite trumpeting the recent addition of “diverse” characters to make its toys more “inclusive”.

Most recently the world’s biggest toymaker introduced sets featuring characters with sunflower lanyards, which are worn to indicate a hidden disability. At the time its chief diversity and inclusion officer, Lauren von Stackelberg, said the company was embedding diversity and inclusion in everything it did.

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