WASHINGTON—Curtis LeGeyt, president and CEO of the National Association of Broadcasters told a Senate Forum this week that while local broadcasters have historically been among the most trusted sources of news and information, the rapid dissemination of misinformation fueled by advances in generative artificial intelligence is creating new challenges.
“Broadcasters are committed to delivering trusted, fact-based local and national news and are investing heavily to ensure stories are verified before they are aired,” LeGeyt said during the Senate AI Insight Forum "Transparency, Explainability, Intellectual Property and Copyright.” “While many broadcasters are responsibly embracing AI tools for operational efficiencies, such as scripting commercials and first drafts of content for human review, AI presents challenges to the critical local journalism broadcasters provide.”
