A feud between tech titans, each famous and rich and full of earned hubris bordering on delusion, elevated toward absurdity in recent weeks. Yes, Mark Zuckerberg announced that Meta would start a Twitter rival called Threads. And, yes, Twitter owner Elon Musk—apparently aware of Zuckerberg’s amateur foray into mixed martial arts—tweeted “I’m up for a cage match if he is lol.” And, naturally, Zuckerberg took to Instagram, part of the Meta family, to fire back, via the catchphrase of a UFC icon. Send me the location.
Whether this marks the world’s dumbest or most fascinating feud no longer matters, because the fight between tech titans turned billionaire peacocks appears more probable than not. UFC czar Dana White told The New York Times that when he spoke with both men and their advisors, both camps appeared serious in making a non-serious event and a broad outline for the “event” was starting to come together.
But verbal spats and free advertising do not make for compelling combat, necessarily. That’s why two trainers at Wild Card Boxing club in Los Angeles saw the news and didn’t react like most of America (with incredulous laughter).
