Leeds United co-owner Andrea Radrizzani has acquired a stake in Sponix, a sports technology start-up based in Doha, via his investment vehicle Aser Ventures. The company was founded in 2020 by Qatari-based sports technology entrepreneur Mohammad Ali Abbaspour, and specialised in software built into sports broadcasting.
The start-up have developed technology that allows broadcasters to tailor in-stadia advertising boards directly from their live matchday feeds, as well as first-person immersive angles for match replays.
The investment group will be able to feed the technology into its portfolio, which includes Leeds as well as broadcaster Eleven Sports. Aser said that the Sponix’s perimeter advertising technology ‘creates the opportunity for broadcaster-controlled, fully bespoke perimeter board advertising for the first time.’
