A Leeds electrician was called crazy for making the big leap to running a takeaway delivery service to rival goliaths of the industry Just Eat, Uber Eats and Deliveroo.
Craig Smith, 31, owns Morley Eats which now has about 10,000 users and 77 takeaways on the platform in the surrounding area. The father of two kids aged three and nine began running the service about two years ago.
Craig says the big draw to his company is that it takes a far smaller commission off the takeaway businesses than his competitors. He undercuts them by taking just 7.5 per cent commission off each order, which he says is far lower than his rivals.
