A Leeds Asda are pulling out all the stops for Christmas shoppers as they introduce a bar in store.
Pop up bar Craft on Draft has opened exclusively in the Pudsey store and customers will be able to pick up their favourite from a rotating range of freshly poured tipples of craft beer, cider and cocktails. There are 12 beers on the menu as well as popular cocktails such as Strawberry Daquiri and Pornstar Martini.
The ever-changing range of drinks is dispensed into refillable, 500ml, 1L or 2L glass containers to be taken away and enjoyed at home. The specialised drinks containers can then either be kept and used or brought back to the store to be refilled again and used again.
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Shoppers who can’t make it into the store will also be able to purchase their favourites for home delivery using Deliveroo, Uber Eats and “click and collect”. Beers currently offered by Craft on Draft include Dia De Los Muertos by Hammerton Brewery and Little Fish by Good Brewing Co, with 1L of craft beer or cider priced from £8 to £13.
Located on the far left on the ground floor of the store, shoppers will also be able to purchase vouchers as gifts in the run-up to Christmas. Claire Cragg, Manager, Business Development & Strategic Partnerships at Asda, said: “We’re really pleased to be bringing this exciting concept to Asda Pudsey, just in time for Christmas.
"The Craft on Draft team’s expertise in the hospitality industry will bring a range of drinks to the store that are unlikely to be found elsewhere and that complement our strong existing beers, wines and spirits offer. The refillable element of the trial gives customers the chance to ick up a new tipple and make a small change to help them shop more sustainably.”
Andrew Thubron, Director at Craft on Draft, said: “We’re passionate about craft beers, ciders and cocktails and aim to showcase the best small-batch brews to bring something new and different to Asda customers. Although if they want to try them, they’ll need to be quick, because we only buy small-batch; once it’s gone, it’s gone.”
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