Advice has been circulating among fringe companies about how to appeal to theatre critics. The idea is to dig up some article the critic once wrote and tell them how good it was before you introduce them to your own show.
As someone on the receiving end of these emails, I don’t know how the companies expect me to react. Should I be flattered, intrigued or struck by the coincidence of a play I once saw having something in common with a play they want me to see?
