LeBron James and Steph Curry have long been considered the two biggest stars in the NBA. Such was evidenced by their jersey sales, which consistently ranked in the top two among NBA players since the 2012-13 season.
Their stranglehold atop the list of NBA jersey sales has come to an end, however, as both James and Curry were overtaken by a new contender in 2024-25, Los Angeles Lakers guard and James's new teammate, Luka Doncic.
