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Sports Illustrated
Sports Illustrated
Entertainment
Jelani Scott

LeBron James Reacts to Son Bronny’s Deal With Nike

LeBron James Bronny NIke NBA

On the heels of his son Bronny’s NIL deal with Nike, LeBron James shared a touching message on Instagram Monday night in celebration of the news.

The flagship company announced earlier in the day it signed the 18-year-old Bronny to an endorsement deal ahead of the start of his senior season, much to the delight of his legendary father.

LeBron wrote, “The Legacy Continues On!! Congrats Young King!!”

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