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Liverpool Echo
Liverpool Echo
Sport
Dave Powell

LeBron James may have played perfect assist for FSG to land Liverpool investment

LeBron James Liverpool FSG NIke Maverick Carter Fenway Sports Group John W Henry Jurgen Klopp NBA FSM

Last week the relationship between Liverpool and LeBron James took another step.

Basketball icon James, who recently became the NBA’s all-time scoring leader, has been entwined with the Reds ever since 2011 when the firm he co-owns with business partner Maverick Carter, LRMR Ventures, struck a deal with Liverpool owners Fenway Sports Group.

At the time FSG had wanted to managed James, then with the Miami Heat, through their Fenway Sports Management subsidiary, but in return for such a deal the current Los Angeles Lakers star wanted an equity share in Liverpool.

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