LeBron James is increasing his equity in Fenway Sports Group - the owners of Liverpool, Boston Red Sox and Pittsburgh Penguins.
US business outlet Sportico reported this afternoon that James will strengthen his involvement as "part of a lifetime marketing deal" which was recently signed.
And in a statement released by FSG today, the details were confirmed. The group said: "FSM [Fenway Sports Management] and LRMR Ventures have extended their longstanding strategic partnership into a lifetime deal that will allow FSM to continue to secure exclusive, global marketing and sponsorship opportunities for four-time NBA Champion LeBron James.
