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Creative Bloq
Creative Bloq
Technology
Natalie Fear

League of Legends developer Riot Games unveils punchy new visual identity

Riot Games' new design system created by Stink Studios.

Developer Riot Games has unveiled a fresh design system, unifying its diverse entertainment portfolio into an evolved master brand. Created to connect Riot's fans with its immersive world of games, music, comics, and television, the new design system is a flexible tool that "puts player passion front and centre".

Iconic brands all have a strong sense of identity and Riot's new design system is no different. From in-game visuals to live events, the new diverse design system is built to be an adaptable and dynamic tool with a playful spirit at its core, never losing sight of Riot's unique identity.

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