Leadership coaches are advising managers not to subscribe to verification on Facebook and Instagram, after Meta followed in Twitter’s footsteps this week by rolling out a premium plan.
The current system—in which Meta grants blue ticks free of charge to influential accounts to verify their authenticity—will be overhauled and replaced with Meta Verified. In exchange for $11.99 a month on the web (or $14.99 on Apple’s iOS and Google’s Android), individuals will be able to buy the coveted blue badge that was previously reserved for notable accounts.
