Laundry isn’t something most people would describe as fun – but ‘cleanfluencer’ Laura Mountford is on a mission to change that. At the very least, she hopes to help people get more control over their laundry, and make the process cheaper and more sustainable.
“I think laundry is over-complicated,” says Laura, who regularly shares cleaning tips with her 555,000 Instagram followers and has now written a book – Live, Laugh, Laundry. “Let’s face it, most of us just stick it on a mixed load at 40 degrees and hope for the best, but that’s not necessarily going to be best for our clothes.
“I know it sounds a bit strange, but laundry, and cleaning in general, is part of my self-care routine,” she adds. “We all have to clean our homes and do the laundry, and I used to think of it as a chore that was boring and overwhelming, and I thought how could I change my mindset?
