Today’s digital landscape is rapidly evolving, and with recent technology advancements and shifts in culture, a new wave of entrepreneurs and small businesses has emerged— digital natives.
This new breed of entrepreneurs gets their start on social media by building and strategically cultivating an online audience, using social platforms as a testing ground to see what resonates with their community before carving out a unique niche. However, the most successful among them quickly realize that relying solely on platform revenue is not a sustainable path for building a thriving and resilient business.
