Singer-songwriter Laufey’s personal style has an enduring appeal that matches her jazz-pop melodies. Whether she’s wearing a vintage-inspired dress or a humble pair of kitten heels, the Grammy award-winning artist champions classic pieces with a coquette-core twist. “I’ve never worried too much about trends,” the chart-topper tells Marie Claire. “I’ve always worn whatever makes me feel the most powerful."
Naturally, Laufey was the first call to front Everlane’s debut celebrity fall campaign. Developed by creative producer Junia Lin and shot by photographer Sam Cannon, Everlane’s Fall 2025 campaign, “Laufey in Everland,” finds the singer wandering into a miniature city through a portal behind her closet. As she explores the dreamscape filled with skyscrapers, farmers' markets, and of course, an Everlane store, Laufey wears a range of the brand's new autumn staples. The soundtrack? “Lover Girl,” from her album A Matter of Time.
