Latinos played a significant role in the streaming success of 'Rebel Moon - Part One: A Child of Fire,' the sci-fi film directed by Zack Snyder, surpassing the national average with an over-indexing of 12%, according to a report by the Samba TV Weekly Wrap report.
In its initial five days available for streaming on Netflix, the first installment of this adventure and fantasy saga captivated 1.7 million U.S. households.
'Rebel Moon' secured the third spot on streaming platforms, trailing only behind 'Reacher' on Amazon's Prime Video, which claimed the first spot on this week's streaming charts, and Netflix's apocalyptic film "Leave The World Behind," which took the second place.
Beyond the number of viewers, "Rebel Moon"'s most notable aspect centered on audience analysis:
- Latino households showed a marked preference for this Netflix movie, surpassing the national average with an over-indexing of 12%.
- Additionally, the film over-indexed with Black households by 8%.
'Rebel Moon': Zack Snyder's brainchild
'Rebel Moon - Part One: A Child of Fire' is a science fiction film that was released on Netflix on December 15, 2023. The story is set in a fictional galaxy ruled by the Motherworld, whose military, the Imperium, poses a threat to a farming colony on the moon of Veldt.
Directed by Zack Snyder, renowned for his previous films 'Man of Steel' and 'Batman v. Superman: Dawn of Justice,' the movie stars Algerian-French actress, dancer, and model Sofia Boutella. She portrays Kora, a former Imperium soldier who rallies warriors from across the galaxy to defy the Imperium.
Rebel Moon is one of Snyder's most personal projects: he serves not only as the director but also as the co-author of the film, inspired in classics such as Star Wars and Akira Kurosawa's Seven Samurai.
Despite receiving negative reviews from specialized media, the film has proven to be a significant success for Netflix, securing the top position in the streaming service's Global Top.
Top Streaming Programs of the Week
According to the Samba TV Weekly Wrap Report, the sixth and final season of the regal drama 'The Crown,' Netflix's series revolving around the life of Queen Elizabeth II, secured the fourth spot on streaming platforms.
Meanwhile, 'Gran Turismo' debuted on Netflix in the fifth spot. Featuring a star-studded cast, including 'Stranger Things' actor David Harbour, Orlando Bloom, and 'Saltburn' star Archie Madekwe, the movie is based on the true story of Jann Mardenborough, a teenage Gran Turismo player who became a professional racing car driver.
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