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The Conversation
The Conversation
Politics
A. K. Sandoval-Strausz, Professor of History, Penn State

Latino voters are a growing force in Pennsylvania’s old industrial towns − and they could provide Harris or Trump with their margin of victory

Puerto Ricans make up over half of the Latino population in Pennsylvania. Lisa Lake via Getty Images

After Taylor Swift endorsed Kamala Harris for president in early September 2024, posting a message to her 284 million fans on Instagram, some Democratic strategists suggested that an endorsement from Puerto Rican recording artist Bad Bunny could do more to sway the election – particularly in the key swing state of Pennsylvania, which is home to about 300,000 eligible Puerto Rican voters.

But when many Americans think of Pennsylvania’s deindustrialized eastern counties – including presidential bellwethers such as Northampton – they may think more of Billy Joel’s “Allentown” than Bad Bunny’s “Una Velita,” a song about the aftermath of Hurricane Maria.

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