A study by Bank of America titled Better Money Habits examined the financial attitudes and behaviors of adult Gen Zers, revealing several insights into their unique approach to money.
Among the most revealing takes, researchers found that almost 1 in 2 Gen Zers (46%) relay on financial assistance from their parents and family members. Additionally, 52% of respondents indicated that they do not earn enough to live the "life they desire," citing the cost of living as a primary barrier to achieving financial success.
