Latino travelers in the United States could become one of the most influential tourism forces around the 2026 FIFA World Cup, with family trips, larger groups and neighborhood-level spending expected to shape the tournament far beyond stadium gates, according to a new report commissioned by Airbnb and conducted by Blue Point Analytix.
The study, based on a nationally representative online survey of 1,045 Latino adults in the U.S., found that 68% of Latino adults are interested in the 2026 World Cup, while 41% said the tournament would lead them to take a trip they otherwise would not have taken. The survey was conducted in English and Spanish from April 2 to April 11, 2026.
