Growing literature over the past years has shown climate change to disproportionately affect Latinos. Now, a top Latino environmental group is launching a multi-million dollar series of bilingual ads to drive the message home.
The group, Climate Power en Accion, will spend $5 million on video ads, billboards, search ads, a new website, as well as radio and a video series in collaboration with Spanish-language newspaper El Tiempo Latino, The Hill reports.
