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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Latin Culture Is Key at TelevisaUnivision Upfront

Shakira performs at Coachella.

TelevisaUnivision told advertisers at its upfront presentation Tuesday about more ways they can connect with Latin culture, including through music and live events.

Among the headlines were Shakira announcing that her song Punteria will be the official song of TelevisaUnivison’s coverage of the 2024 Copa America soccer tournament. 

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