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Daily Record
Daily Record
Sport
Paul Thomson

Late Hibernian chairman 'driving force' as Scottish football bodies join forces to 'revolutionise marketing' of the game

Football Ron Gordon Scottish FA SPFL SWPL

Late Hibernian chairman Ron Gordon has been hailed as the 'driving force' behind a move for Scottish football bodies joining forces to 'revolutionise the marketing and promotion' of the game.

The Scottish FA, Scottish Professional Football League, and Scottish Women’s Premier League have launched Scottish Football Marketing (SFM), which will be "a centralised commercial hub to revolutionise the promotion and marketing of the national game in Scotland."

Scottish football has come in for criticism in recent years for failing to maximise the full potential of our national game, both at home and abroad, but it is hoped this new venture will change that.

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