Every January, thousands of readers log on to Goodreads, Instagram or TikTok and make the same declaration: this is the year I read 50 books. Or 75. Or 100. Screenshots of spreadsheets circulate, templates for tracking pages and percentages are downloaded, friends publicly pledge to “do better” than they did last year. What was once a private pastime is announced, quantified and, in some corners of the internet, judged.
The appeal is obvious: in a distracted age, reading can easily become crowded out by work, screens and fatigue. Literacy rates in the UK are stagnating: in 2024, around 50% of UK adults read regularly for pleasure, down from 58% in 2015.
