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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

Last rites? Supermarkets’ annual Easter egg bonanza to end

Tesco
The familiar seasonal Easter eggs aisle in a supermarket.
The familiar seasonal Easter eggs aisle in a supermarket. Photograph: Andrew Beer/PA

From the Easter eggs towers by the entrance to the ad hoc bins filled with Lindt Gold Bunnies and Creme Eggs near the checkout, it takes serious willpower to resist buying chocolate in the supermarket at this time of year.

This potent cocktail of prime retail space, extra displays and deals will spur Britons to spend some £370m on calorie-laden treats for the long weekend. But this Easter will be a last supper for supermarkets and their suppliers ahead of a clampdown on how foods that are high in fat, salt or sugar (HFSS) are sold in England.

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