Adults come to Las Vegas to blow off steam and have fun in ways that might not be acceptable at home.
You can spend your day in a tranquil pool, on a golf course, in a spa, on the casino floor, or in a day club with pulsing music from a big-name DJ or electronic-dance-music star.
And those ideas are the tip of the iceberg for daytime Vegas fun. You could also venture just off the Strip to one of the many legal cannabis dispensaries or eat anything from the highest-end gourmet food to the most indulgent fast food.
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The major operators on the Strip, Caesars Entertainment (CZR), MGM Resorts International and Wynn Resorts (WYNN), and the other Las Vegas Strip players have worked hard to cover all the bases when it comes to the idea of Las Vegas as adult playground.
Caesars, for example, has added an adult-friendly arcade at its revamped Horseshoe while MGM (MGM) has embraced e-sports at the HyperX Arena at Luxor. Those are just two examples in a city where each operator has tried to outdo its rivals by offering unique experiences designed to, again, enable adults to have fun in ways they can't at home.
Now, a new project on the Strip wants to interpret the "adult playground" idea literally. And no, we're not talking about swings or a jungle gym (at least in the traditional sense). But there will be something never before seen on the Las Vegas Strip.
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Luxor Adds an Adult Playground
The challenge on the Las Vegas Strip mirrors the one Disney and Universal face in Florida and California. Those companies have competing theme parks located close to each other, so new rides and attractions have to raise the bar.
That's a challenge on the Las Vegas Strip, too, where every idea feels as if it's been done, redone and overdone. Coming up with something truly new is tough, and Play Social appears to have risen to that challenge with its new offering being built inside MGM's Luxor.
The company in the fall plans to open its first Play Playground, a 13,000-square-foot (1,208 sq. m.) immersive playground for adults at Luxor. Play Social calls the project "a first-of-its-kind fantastical large-scale gamified experience."
Play Playground will offer 20 immersive games and attractions that won't require any particular skills, enabling everyone to compete and have fun. The space will also feature multiple bars, as well as seating where people can cheer on others as they work their way up the leaderboard.
“Play Playground is a multidimensional, dynamic world that stimulates all the senses and facilitates social interaction through bespoke social games, appealing to all ages during the day and adults at night,” Play Social Chief Executive Brad Albright said.
A sort of live, interactive game show, Play Playground brings a different kind of fun to the Las Vegas Strip.
“As we grow up, we have forgotten the importance of play -- of laughing together, high fiving, and the excitement of winning with your team,” said Play Social Chief Operating Officer Jennifer Worthington.
“We want people to put their phones down, grab a drink, jump into the games and play to the top of the leaderboards. Guests will feel like they have been dropped into their own game show!”
Adult Fun: A Growing Las Vegas Trend
Las Vegas will welcome a number of new adult-fun experiences over the next few years. These include a Formula 1 experience designed to give the race series a permanent presence on the Strip to support its upcoming Las Vegas Grand Prix, which is planned as an annual event.
That's one of many entertainment projects spanning everything from rides to escape rooms.
The biggest Las Vegas adult-entertainment option, however, is coming just off the Strip at Area 15. This entertainment venue will add a 20-acre expansion anchored by a new 110,000-square-foot horror experience being developed by Comcast's (CMCSA) Universal Parks & Resorts.
The new Universal attraction will feature a variety of unique, immersive, horror-centric experiences that surround high-energy food and beverage spaces by day turned haunting bars and eateries by night, according to a Jan. 11 company statement.
The attraction marks the first time Universal has created a permanent horror experience beyond its theme parks, TheStreet's Kirk O'Neil reported.
