Grandstand tickets for the inaugural Las Vegas Grand Prix are still available for the princely sum of almost £2,000, but that figure pales in comparison to the contest's most costly entry fee.
That's after sponsors Caesars Entertainment unveiled its £4.1million ($5m) 'Emperor Package' ahead of the race's arrival in 2023. The Las Vegas Grand Prix will headline on November 18 as the penultimate race on next year's calendar and is considered a sign of Formula 1 's growing popularity in the United States.
To mark the occasion, as many as 12 customers with the necessary funds will receive tickets to see Adele at Caesars Palace, a private meal at Nobu and a 24-hour butler as part of their admission. They'll also stay five nights in a luxury 4,700-square-foot terrace suite overlooking the Las Vegas Strip circuit and be given access to a chauffeur-driven Rolls Royce for the duration.
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The seven-figure investment will also include Paddock Club passes to give the lucky dozen unrivalled access to some of F1's biggest names. The Vegas meet is expected to outrank any of its peers as the new most expensive race on the F1 circuit, surpassing other prestigious pitstops like Monaco, Abu Dhabi and Jeddah.
"In terms of price positioning we are going to be on the top side because this is Las Vegas and that is the nature of the customer coming to Las Vegas," said F1 chief executive Stefano Domenicali. The cheapest band of general admission tickets for the Las Vegas GP are already sold out on F1's official website.
That's led to concerns over price-gouging for the event, with hotels also expected to ramp up their prices during race weekend. "Formula One has a certain positioning with regard to the kind of sport it is," added Domenicali.
"We are going to deliver the greatest spectacle in the world as a statement of F1. That needs to be recognised and in terms of price positioning we are going to be on the top side because this is Las Vegas and that is the nature of the customer coming to Las Vegas.
"There will be possibilities for people who want to pay less, to spend less. As always in life, it is the market pulling the price and then on our side is the responsibility to bring a great event."
F1 previously hosted two editions of the Caesars Palace Grand Prix in Las Vegas in 1981 and 1982, but the race was swiftly scrapped from F1's schedule. A little more than four decades later and the race is ready to return to the rotation, bigger and (a lot) more expensive than ever.
