For years, the Lincoln Nautilus was little more than a Ford Edge with airs, and it was long overdue for a makeover. Yet all it got was halfhearted updates when all of its Lincoln stablemates got total redesigns. That will change in early 2024, when a totally redesigned Nautilus hits showrooms, establishing a new design direction for Lincoln.
It's about time. Nautilus sales in the U.S. plunged 16 percent last year — not good for a brand relying solely on SUVs. Nearly half of premium vehicle sales are midsize SUVs like the Nautilus, and Lincoln holds a mere 2% of that market.
To make this mug more modern, Lincoln designers stripped it of chrome and modified the existing grille shape, accentuating it with horizontal LED light pipes that extend out from the sides of the illuminated Lincoln star. The car features softer shoulders, eliminating some of the boxiness and longstanding heritage design cues long common to Lincoln design.
