Undertakers hired to transport the Queen's coffin from Balmoral removed a large sticker advertising their firm from the hearse's window while en route.
The ad for William Purves was visible as the cortege set off for Edinburgh from the Highland retreat this morning but it had vanished when they arrived at the Palace of Holyroodhouse.
The sticker obscured the monarch's oak coffin which was draped in the Royal Standard of Scotland flag.